PROMOTION

INFORMATIVE PROMOTION

Consumers will not just decide to buy products before they are aware of and understand the brand to be purchased. Therefore the aim of creating consumer awareness of the brand of product is the first step companies arrange programs branded promotional products that have not known or brand new. Promotional messages to provide awareness in general are informative and descriptive, used to inform you about a new product or a new feature as well as to create primary demand. If the market target is aware about company's products, as well as increasing competition, the company doing the advertising is persuasive / persuade. The persuasive ads aim to create fever selective, which is for you to create demand for the company product / brand.

Comparison advertising is advertising that comparing one brand to another brand. This advertisement gains for consumers, is that consumers will get enough information before making a purchase decision, and will save consumers’ time and energy (due to seek information from other sources).

For manufacturer themselves, will try to improve the quality of the product. For products that everyone already knows, manufacturers usually use advertising to remind or that is called with a reminder or advertising. This ad is to remind the existence of the company product / brand.

PERSUASIVE PROMOTION

Consumers are already familiar with a brand new product will certainly not simply decide to buy. Consumers still need the confidence that the decision to be taken is indeed useful for their own needs.

Marketers not only ensure that the information promoted is correct but it should be to convince the consumer’ purchasing decision is favorable at the present time. Display or test drive, for example is an attempt the business to convince directly to prospective buyers.

This promotion aims to persuade brand choice, divert option to a particular brand and change the perception of customers to product attribute. This persuasive promotion becomes important in the competitive stage where the company's goal is to build selective demand for a brand.

REMINDING PROMOTION

Reminding (Reminder); the promotion here is targeted to the product which was already out in the market in a period of some times ago. So consumer awareness regains consciousness (remaindered) of the products we sell. This type can use the media pattern. So the emphasis is just reminding of our products on the market. This type of advertising is widely used by brands that are large.

Advertising to keep the company's brand remains fresh in the minds of consumers. When the need arises, which is related to the products and services advertised, the impact of promotions in the past enables brand of advertisers to be present in the minds of consumers. Advertising further demonstrated to affect the transfer of the brand by reminding consumers that lately have not bought brands available and contain beneficial attributes.

Remind buyers that the product concerned is needed in the near future.
Remind buyers of places that sell the company's products.
Make buyers still remember even though no advertising campaign.
Keeping in order to the first memory of the buyer fell on the company's products.

WHAT IS PROMOTION?

Promotion is an attempt to inform or offer the products or services in order to draw potential customers to purchase or consume. With the promotion of the manufacturer or distributor expects sales gains. Promotion is a means of communication and transfer of messages done both by companies or intermediaries with the aim of providing information about product, price and place.

The aim of the promotion is to introduce the production of goods, with the aim that consumers buy their products. Promotion concerned with methods of communication addressed to the target market of the right products being sold at the right place with the right price. Promotion includes sales by individuals, bulk sales and sales promotion. Based on the third of the opinion above it can be concluded that the promotion is the efforts made by companies to influence consumers in order to buying products produced or to convey a message about the product by the way communicating with the listeners (audience) that are persuading.

WHAT IS SALES PROMOTION?

Sales promotion is a direct stimulus aimed at consumers to make purchases. Sales promotion is a promotional activity which consists of short-term incentives to encourage the purchase is carried out immediately and increases the company's sales, promotions that stimulate consumer purchasing and dealer interest through short-term activities. Sales promotion is designed for short term and is successful if in a short time managed to increase and accelerate the amount of product sales.

Sales promotion is a function of communications marketing that enlarge the action with the added incentive in offering brand. Sales promotion is divided into consumer-oriented and sales-oriented. Consumer-oriented is a form of sales promotions that is designed to influence (the buyer) or user; sales-oriented is a form of sales promotion that is designed to influence consumers through large trader (wholesaler), distributors, and small merchants (retailers).

WHO WE NEED PROMOTION

1.    Increase volume: very useful for meet short-term needs.

2.    Increase purchases: can make potential buyers come to use the product; potential buyers are people who have never used our products before.

3.    Increase repeat purchases are one way of buy-back promotions with coupons in products such as.

4.    Useful as a means of introduction of new products.

5.    Extend the usefulness such as innovation on our products.

6.    Increase the loyalty of a form that is more emphasized on loyalty as a useful appeal to consumer appeal.